How does site speed affect search rankings?
Asked on Oct 09, 2025
Answer
Site speed is a crucial factor in search rankings because it directly impacts user experience and is a part of Google's Core Web Vitals. Faster sites are more likely to rank higher because they provide a better experience for users, leading to lower bounce rates and higher engagement.
Example Concept: Site speed affects search rankings as part of Google's Core Web Vitals, which measure loading performance, interactivity, and visual stability. A faster site improves user experience, leading to better engagement metrics that can positively influence search rankings.
Additional Comment:
- Improving site speed can reduce bounce rates, which is a positive signal to search engines.
- Tools like Google PageSpeed Insights can help identify speed issues and provide optimization suggestions.
- Optimizing images, leveraging browser caching, and minimizing JavaScript can significantly enhance site speed.
- Site speed is particularly important for mobile users, where connectivity may be slower.
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