How can I use schema markup to improve local business visibility in Google results?
Asked on Sep 16, 2025
Answer
Schema markup can significantly enhance a local business's visibility in Google search results by providing structured data that helps search engines understand the business's details. Implementing LocalBusiness schema can lead to rich results, such as displaying your business's address, phone number, and operating hours directly in search results.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Your City",
"addressRegion": "Your State",
"postalCode": "12345",
"addressCountry": "Your Country"
},
"telephone": "+1234567890",
"openingHours": "Mo-Fr 09:00-17:00"
}
Additional Comment:
- Ensure the schema markup is accurate and reflects the current business information.
- Use Google's Rich Results Test tool to verify the correctness of your schema markup.
- Include as much relevant information as possible, such as business hours, to enhance the richness of your search result.
- Consider adding reviews and ratings schema if applicable, to further enhance visibility.
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